400+ glowing reviews
DULLNESS · DARK SPOTS · DRYNESS
GenOptics InfinitAura Serum helps
reduce dullness, improve the look of dark spots, and hydrate.
One brightening step for radiant-looking skin.
DULLNESS · DARK SPOTS · DRYNESS
GenOptics InfinitAura Serum helps reduce dullness, improve the look of dark spots, and hydrate. Powered by PITERA™, niacinamide, and Bisabolol Pro* for radiant-looking skin. *Includes bisabolol + batyl alcohol.
Available in 1 oz and 1.6 oz
4.6 / 5 · 436 reviews
“A bottle lasts a long time!!” — VanishaP, review excerpt
YOUR DAILY BRIGHTENING STEP
PRODUCT REVIEWS
USD $169.00
Target dullness and the appearance of dark spots while hydrating your skin. This PITERA™-powered serum fits into your morning and evening routine, after essence and before moisturizer.
*Includes "bisabolol+ batyl alcohol".
IS THIS YOUR SKIN CONCERN?
DULLNESS
DARK SPOTS
DRYNESS
SUITABLE FOR
NORMAL
DRY
COMBINATION
Select Product Size
Eligible for FREE 2-piece gift.
No code required.
Deliver Every
1 month (recommended)
Quantity
1
or 4 interest-free payments of $42.25 with
“A bottle lasts a long time!!” — VanishaP, review excerpt
Choose your size and purchase option above. Individual results may vary.
YOUR DAILY BRIGHTENING STEP
PRODUCT REVIEWS
USD $169.00
Target dullness and the appearance of dark spots while hydrating your skin. This PITERA™-powered serum fits into your morning and evening routine, after essence and before moisturizer.
*Includes "bisabolol+ batyl alcohol".
IS THIS YOUR SKIN CONCERN?
DULLNESS
DARK SPOTS
DRYNESS
SUITABLE FOR
NORMAL
DRY
COMBINATION
Select Product Size
Eligible for FREE 2-piece gift.
No code required.
Deliver Every
1 month (recommended)
Quantity
1
or 4 interest-free payments of $42.25 with
“A bottle lasts a long time!!” — VanishaP, review excerpt
Choose your size and purchase option above. Individual results may vary.
See how GenOptics InfinitAura Serum fits the needs of your skin.
This brightening serum helps reduce dullness for a more radiant-looking complexion.
Niacinamide helps reduce the look of dark spots, supporting a more radiant-looking complexion.
Bisabolol Pro* provides soothing hydration benefits. Suitable for dry and oily skin, morning and night.
*Bisabolol Pro includes bisabolol + batyl alcohol. Individual results may vary.
See how GenOptics InfinitAura Serum fits the needs of your skin.
This brightening serum helps reduce dullness for a more radiant-looking complexion.
Niacinamide helps reduce the look of dark spots, supporting a more radiant-looking complexion.
Bisabolol Pro* provides soothing hydration benefits. Suitable for dry and oily skin, morning and night.
*Bisabolol Pro includes bisabolol + batyl alcohol. Individual results may vary.
CUSTOMER STORIES
“After a few weeks of using it, my complexion looks noticeably brighter, smoother, and more radiant.” — review excerpt
“Its texture is incredibly soft and feels lovely on the skin; it absorbs within seconds.” — review excerpt
“A little goes a long way ... and it really hydrates my skin. Over time my skin looks more vibrant and bright and plump.” — review excerpt
4.6 / 5 · 436 reviews · Individual results vary
CUSTOMER STORIES
“After a few weeks of using it, my complexion looks noticeably brighter, smoother, and more radiant.” — review excerpt
“Its texture is incredibly soft and feels lovely on the skin; it absorbs within seconds.” — review excerpt
“A little goes a long way ... and it really hydrates my skin. Over time my skin looks more vibrant and bright and plump.” — review excerpt
4.6 / 5 · 436 reviews · Individual results vary
PITERA™
SK-II's exclusive ingredient that
contains more than 50 micronutrients
Bisabolol Pro*
for soothing hydration benefits
Niacinamide
to help reduce the look of dark spots
*includes "Bisabolol + Batyl Alcohol"
PITERA™
SK-II's exclusive ingredient that
contains more than 50 micronutrients
Bisabolol Pro*
for soothing hydration benefits
Niacinamide
to help reduce the look of dark spots
*includes "Bisabolol + Batyl Alcohol"
Help improve the appearance of dark spots and soothe skin with hydration. Add one brightening serum step after essence and before moisturizer.
Help improve the appearance of dark spots and soothe skin with hydration. Add one brightening serum step after essence and before moisturizer.
Use your serum after essence and before moisturizer, morning and night. Apply products from most lightweight to thickest.
Twice Daily
Morning
Night
1
Cleanser
2
Toner
3
Essence
4
Serum
5
Moisturizer
Twice Daily
Morning
Night
Use your serum after essence and before moisturizer, morning and night. Apply products from most lightweight to thickest.
Cleanser
1
Toner
2
Essence
3
Serum
4
Moisturizer
5
STEP 1
Dispense a full dropper of serum into the palm of your hand.
STEP 2
Apply to target areas, then spread the remaining serum over your cheeks, forehead, and chin.
STEP 3
Gently press with your fingertips to help the serum absorb into your skin.
Make it a daily habit
Use morning and night, after essence and before moisturizer.
STEP 1
Dispense a full dropper of serum into the palm of your hand.
STEP 2
Apply to target areas, then spread the remaining serum over your cheeks, forehead, and chin.
STEP 3
Gently press with your fingertips to help the serum absorb into your skin.
Make it a daily habit
Use morning and night, after essence and before moisturizer.
Can it help with dullness and dark spots?
GenOptics InfinitAura Serum helps reduce dullness, improve the appearance of dark spots, and hydrate for radiant-looking skin. It combines PITERA™, niacinamide, and Bisabolol Pro*. It improves the look of skin rather than promising to erase spots.
*Includes "bisabolol+ batyl alcohol"
What is the shelf life of the GenOptics InfinitAura Brightening Serum?
It is best used within 12 months from opening.
4.6 / 5 · 436 reviews
Can it help with dullness and dark spots?
GenOptics InfinitAura Serum helps reduce dullness, improve the appearance of dark spots, and hydrate for radiant-looking skin. It combines PITERA™, niacinamide, and Bisabolol Pro*. It improves the look of skin rather than promising to erase spots.
*Includes "bisabolol+ batyl alcohol"
What is the shelf life of the GenOptics InfinitAura Brightening Serum?
It is best used within 12 months from opening.
4.6 / 5 · 436 reviews
Meet dullness, dark spots, and dryness with GenOptics InfinitAura Serum. Explore the sizes and choose the purchase option that fits your routine.
4.6 / 5 from 436 reviews
Available in 1 oz and 1.6 oz. Individual results may vary.
Meet dullness, dark spots, and dryness with GenOptics InfinitAura Serum. Explore the sizes and choose the purchase option that fits your routine.
4.6 / 5 from 436 reviews
Available in 1 oz and 1.6 oz. Individual results may vary.
NOTICE: We may sell your sensitive personal data.
2026 Procter & Gamble. All Rights Reserved. |
JVA2020-02-001
CUSTOMER SERVICE
PRODUCTS
NOTICE: We may sell your sensitive personal data.
2026 Procter & Gamble. All Rights Reserved. |
JVA2020-02-001